I'm Dan, a Product Designer based in London.

In my current role at London Business School, I led projects ranging from the London.edu website to internal company applications. Passionate about creating intuitive, user-centered digital experiences, I strive to design products that are not only functional but also meaningful and engaging.

I hold an MSc in User Experience Design from Kingston University London, where I had the privilege of learning from exceptional professors in UX Design and User Research. I believe that great design goes beyond aesthetics—it's about solving real problems and making technology accessible to everyone.

Whether it's designing seamless interactions, improving usability, or crafting engaging experiences, I approach projectst with curiosity, empathy, and a drive to make an impact. I'm currently working on integrating measurable KPIs into my design process to assess and enhance project outcomes.

Beyond design, I'm a sports enthusiast - I love basketball, football, pool, tennis, swimming, table tennis, and more. I'm also an avid reader, particularly interested in behavioral economics, which sparked my fascination with understanding user behavior and, ultimately, UX design. I stay up to date with industry trends, from tech innovations to economic developments.